James, working in London on global brands in highly respected agencies, accidentally fell in love with a country singer and moved to Nashville TN.

Since moving to Nashville he developed and grew an independent company working with clients from all sectors and various countries to help them achieve their brand goals.

As well as working with corporate clients he has pioneered applying rigorous brand thinking to Musicians and bands, working with new artists as well as multiple Grammy® winners. They are often presented with the question "Who are you?" by their various Music industry counterparts — applying brand thinking allows them to feel confident about their answer and communicate it clearer than ever. 

In between jobs, James is a public speaker on branding to Universities and C-Suites alike.

His team continues to expand across disciplines with the brand guiding clear and concise communication across all platforms.



Internationals to Individuals


We believe in the power of considered brand thinking to cut through the noise of the competition – whether you be an international company or an individual entity. We have worked on clients from all ends of the spectrum and understand how to adapt to the unique challenges they face. 


"James created and ran an impressive workshop that focused our attention to the most important aspects of the brand. He then helped us implement the work into tangible results that will guide us well into the future as the brand grows."
Pete Fisher, Grand Ole Opry General Manager


"James is a master of branding, and I was lucky enough to work with him to completely overthink who I am and the brand I represent.  I know myself better than anyone else, but I learned new things and explored my brand in different ways than I had ever imagined during my time with James.  I have such a clear path moving forward, and the conclusions I came to with James really helped me move forward in the right direction for who I am and what my true mission is an artist."
Mindi Abair, Multiple Grammy® Nominee


"James is one of the best visual brand strategists around. Period. I was amazed by the quality of his work and receive accolades regularly from my company's investors and clients on his outstanding branding and corporate identity work. James stands head-and-shoulders above most and utilizes a sophisticated, comprehensive approach typically only employed by the highest echelon of design firms. On top of all this, his pricing is competitive, and he's a great person to work with. I will definitely continue to use his services and recommend him without hesitation."
Michael Kinnear, CEO Mazzaroth Predictive Analysis