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  <url>
    <loc>https://www.jamesmuriel.com/product-group</loc>
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    <lastmod>2023-08-31</lastmod>
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      <image:title>Product Group - Turning one purpose into a philosophy</image:title>
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    <image:image>
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      <image:title>Product Group - Turning one purpose into a philosophy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1588276465386-FCIEVSYX7PWN0521FO89/Portofolio+2020_Half8.jpg</image:loc>
      <image:title>Product Group - Tailoring to the ethical</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1588172366108-4XRO0XLLB010DKE293RL/Portofolio+202010.jpg</image:loc>
      <image:title>Product Group - Creating nature-centric living</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1693493915036-P4LRCYGQ94N3BQKGSS1A/Portofolio+2020_Half21.jpg</image:loc>
      <image:title>Product Group - Building the world's most addictive sport</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1588194567882-D1XXGQ33N8LT00NBQZG3/Portofolio+2020_Half15.jpg</image:loc>
      <image:title>Product Group - Defining the art of celebration</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1588194525530-QPVPCFHS0NRP3X6O7FDH/Portofolio+2020_Half22.jpg</image:loc>
      <image:title>Product Group - Evidence-based autism treatment with a friendly face</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1588194548973-PS2MH2B9MNRK0JIYTC22/Portofolio+2020_Half17.jpg</image:loc>
      <image:title>Product Group - Smartening up "Smart Building" technology</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1588277935455-ZPM6SZ47C1YYIS3AVBLX/Portofolio+2020_Half_23.jpg</image:loc>
      <image:title>Product Group - Creating a place to make memories</image:title>
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  <url>
    <loc>https://www.jamesmuriel.com/welcome</loc>
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    <priority>0.75</priority>
    <lastmod>2020-04-30</lastmod>
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      <image:title>Welcome</image:title>
      <image:caption>Brand Positioning &amp; Storytelling Finding a space for your brand to be genuine is paramount to it's success. By using psychological tools to identify what makes the brand story so unique we can create distinct stories that will leave a lasting impression in customers minds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1492181175631-RMSRKOWQU23HMXOXKD71/Splinter_Creek-Mock-up.jpg</image:loc>
      <image:title>Welcome</image:title>
      <image:caption>UI &amp; UX Design Make sure that message comes across and leaves your customer with the best impression of your brand. Get them to where you need them, let them find what they need to but exploring the customer profile and the customer journey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1492181365193-LY1E8YHCZYNNTLC6CCSI/%23Haiti.png</image:loc>
      <image:title>Welcome</image:title>
      <image:caption>New Brands You're new to market, you have a great idea and a story to tell but how to tell it? Make sure all your impressions count towards telling your unique story. Start right and have the confidence to know how to create a unique world for your brand to own.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1492181002615-34E0QOD8VBB82AMTXNXB/Opry-Stage.jpg</image:loc>
      <image:title>Welcome</image:title>
      <image:caption>Established Brands Well known brands can face a myriad of challenges but also opportunities. We can explore innovation, we can analyze your competition, we can unearth unique stories to create lasting relationships with your customers.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1492180497234-LJ5WYDXDYXPI38I39C24/NOLA-2.jpg</image:loc>
      <image:title>Welcome</image:title>
      <image:caption>Musician Branding As any musician knows, it's a fiercely competitive industry. Unlike conventional brands, an artist brand needs to evolve and develop over time – something that creates it's own unique challenges. Working with your distinct talent and finding a space that is true to the artist in a crowded market is paramount to rising above the noise– creating space for them to explore and own.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1492180236627-0R993XL1DYOG7AN00QCY/Ciroc%2B1.jpg</image:loc>
      <image:title>Welcome</image:title>
      <image:caption>Brand Identity Taking the unique positioning and bringing it to life creatively is a skill which requires a deft touch. Translating your positioning into effective communication across all touchpoints will give your brand the best chance of having it's message delivered. Logos, imagery, web, tone of voice and more should all be singing your praises.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1492113022046-7GSWC2JJ91F3GHNU92DY/Splinter_Creek-Mock-up.gif</image:loc>
      <image:title>Welcome - "We’ve tasked James with various brand launches and re-brands for multiple clients on our roster. The branding process has been so important to my clients in so many ways. We see the results in everything we do."</image:title>
      <image:caption>Zac Koffler Apex MGMT</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1588002114293-HPPZEF764ODR9YZ2TE0H/Muriel-02.jpg</image:loc>
      <image:title>Welcome</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1588283362407-3T0V7I9T36YVYEM2YX8L/Muriel-02.jpg</image:loc>
      <image:title>Welcome</image:title>
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  <url>
    <loc>https://www.jamesmuriel.com/new-cover-page</loc>
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    <priority>0.75</priority>
    <lastmod>2020-04-29</lastmod>
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  <url>
    <loc>https://www.jamesmuriel.com/contact</loc>
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    <priority>0.75</priority>
    <lastmod>2020-05-14</lastmod>
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      <image:title>Contact</image:title>
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  </url>
  <url>
    <loc>https://www.jamesmuriel.com/my-story</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1515434311027-PBHGCRMVHC7TNS47R2DB/James_Muriel_branding.jpg</image:loc>
      <image:title>About Me</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1515434278548-7B4MSTJGWYUX1GMFW3XH/James_Muriel_brand_Consultant.jpg</image:loc>
      <image:title>About Me</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1492545854425-D7V42CHTV50W3DN8DGPE/Muriel-04.jpg</image:loc>
      <image:title>About Me</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.jamesmuriel.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2020-04-30</lastmod>
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      <image:title>Homepage</image:title>
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  <url>
    <loc>https://www.jamesmuriel.com/kidpro</loc>
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    <priority>0.75</priority>
    <lastmod>2020-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1589136216626-5OYYVJ6BGLB5IJYDCNWC/Portofolio+2020_KidPro3.jpg</image:loc>
      <image:title>KidPro</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1589136098959-ZGLSDPFVKWDUBG2U8JZF/Portofolio+2020_KidPro5.jpg</image:loc>
      <image:title>KidPro</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1589321206363-XJ96T55UH0P5RN6K1SDB/Portofolio+2020_KidPro4.jpg</image:loc>
      <image:title>KidPro</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1589136292578-YHVGM34FODU4BOLIVZ3C/Portofolio-2020_KidPro2.jpg</image:loc>
      <image:title>KidPro</image:title>
      <image:caption>Working closely with the owners we wanted to create a positive and uplifting brand positioning offering “The Science of Smiles” and an identity reflects that positivity.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1589136251997-LHRKUKP1TBFNP86QLEVT/Portofolio+2020_KidPro.jpg</image:loc>
      <image:title>KidPro</image:title>
    </image:image>
    <image:image>
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      <image:title>KidPro - Turning one purpose into a philosophy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1588276465386-FCIEVSYX7PWN0521FO89/Portofolio+2020_Half8.jpg</image:loc>
      <image:title>KidPro - Tailoring to the ethical</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1588172366108-4XRO0XLLB010DKE293RL/Portofolio+202010.jpg</image:loc>
      <image:title>KidPro - Creating nature-centric living</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1693493915036-P4LRCYGQ94N3BQKGSS1A/Portofolio+2020_Half21.jpg</image:loc>
      <image:title>KidPro - Building the world's most addictive sport</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1588194567882-D1XXGQ33N8LT00NBQZG3/Portofolio+2020_Half15.jpg</image:loc>
      <image:title>KidPro - Defining the art of celebration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1588194525530-QPVPCFHS0NRP3X6O7FDH/Portofolio+2020_Half22.jpg</image:loc>
      <image:title>KidPro - Evidence-based autism treatment with a friendly face</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1588194548973-PS2MH2B9MNRK0JIYTC22/Portofolio+2020_Half17.jpg</image:loc>
      <image:title>KidPro - Smartening up "Smart Building" technology</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1588277935455-ZPM6SZ47C1YYIS3AVBLX/Portofolio+2020_Half_23.jpg</image:loc>
      <image:title>KidPro - Creating a place to make memories</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1589472756498-UCAL9RC3MAGY0C8L2ART/Muriel-03.jpg</image:loc>
      <image:title>KidPro</image:title>
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  </url>
  <url>
    <loc>https://www.jamesmuriel.com/autani</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-14</lastmod>
    <image:image>
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      <image:title>Autani</image:title>
    </image:image>
    <image:image>
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      <image:title>Autani</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1589469175370-LOW15XKKTKPEUJYESC1C/Portofolio+2020_Half_autani4.jpg</image:loc>
      <image:title>Autani</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1589469221677-SR5W03YD6NSGFHSSH4PH/Portofolio+2020_Half_autani2.jpg</image:loc>
      <image:title>Autani</image:title>
      <image:caption>Working with Autani has been a joy because of the wonderful array of creative challenges that have arisen in the relationship. Crucially, being able to work across such a span of disciplines (web design, print, product design, animation explainers, product demonstration walls with remote operation, apps…) we were able to make sure the message and goal was consistent at all times – Autani makes it Easy.</image:caption>
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      <image:title>Autani - Turning one purpose into a philosophy</image:title>
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    <image:image>
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      <image:title>Autani - Tailoring to the ethical</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1588172366108-4XRO0XLLB010DKE293RL/Portofolio+202010.jpg</image:loc>
      <image:title>Autani - Creating nature-centric living</image:title>
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    <image:image>
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      <image:title>Autani - Building the world's most addictive sport</image:title>
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      <image:title>Autani - Defining the art of celebration</image:title>
    </image:image>
    <image:image>
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      <image:title>Autani - Evidence-based autism treatment with a friendly face</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1588194548973-PS2MH2B9MNRK0JIYTC22/Portofolio+2020_Half17.jpg</image:loc>
      <image:title>Autani - Smartening up "Smart Building" technology</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1588277935455-ZPM6SZ47C1YYIS3AVBLX/Portofolio+2020_Half_23.jpg</image:loc>
      <image:title>Autani - Creating a place to make memories</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1588362499277-EBU7B82OK0UT3XHQ6EFH/Muriel-02.jpg</image:loc>
      <image:title>Autani</image:title>
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  </url>
  <url>
    <loc>https://www.jamesmuriel.com/splinter-creek</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-14</lastmod>
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      <image:title>Splinter Creek</image:title>
      <image:caption>‘Stewards for Better’ was the mantra that Studio Sanderson created as a guiding principal for the approach to the brand identity. This was then developed across a website and various marketing communications to help open peoples eyes to this home location.</image:caption>
    </image:image>
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      <image:title>Splinter Creek</image:title>
    </image:image>
    <image:image>
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      <image:title>Splinter Creek</image:title>
    </image:image>
    <image:image>
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      <image:title>Splinter Creek</image:title>
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      <image:title>Splinter Creek</image:title>
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    <image:image>
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      <image:title>Splinter Creek - Turning one purpose into a philosophy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1588276465386-FCIEVSYX7PWN0521FO89/Portofolio+2020_Half8.jpg</image:loc>
      <image:title>Splinter Creek - Tailoring to the ethical</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1588172366108-4XRO0XLLB010DKE293RL/Portofolio+202010.jpg</image:loc>
      <image:title>Splinter Creek - Creating nature-centric living</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ee576c2e69cf47d6588c74/1693493915036-P4LRCYGQ94N3BQKGSS1A/Portofolio+2020_Half21.jpg</image:loc>
      <image:title>Splinter Creek - Building the world's most addictive sport</image:title>
    </image:image>
    <image:image>
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      <image:title>Splinter Creek - Defining the art of celebration</image:title>
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      <image:title>touchtennis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>touchtennis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>There is an inherent tongue-in-cheek character to this brand that does not take itself too seriously whilst also being a fiercely competitive sport played for large cash prizes around the world. The sport has since grown to 11 countries and is getting global following by the day.</image:caption>
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      <image:caption>The identity moves the brand from earnest to vibrant, youthful, energetic and fun. Some of their most engaged advocates are younger adults that are regularly creating shoe drives and traveling on the enriching global experiences – so we wanted to create a brand that appealed to them and echoed their purpose “using the power of people to unleash good into the world”.</image:caption>
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      <image:title>CÎROC</image:title>
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      <image:title>CÎROC</image:title>
      <image:caption>The personality and identity work was used to brief all activation of the brand from pop-ups to products, make up to Mario Testino.</image:caption>
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