JAMES MURIEL

Projects

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Projects

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Know it's right. Make it bold.

I help founders and brand leaders find what they’re really selling, and build a brand they’re proud of.

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Start the Conversation

Most brands start with a good idea and a nagging doubt. My job is to replace the doubt with conviction.
Most brands start with a good idea and a nagging doubt. My job is to replace the doubt with conviction.
Most brands start with a good idea and a nagging doubt. My job is to replace the doubt with conviction.

Services

  • Positioning & Strategy

    Understanding the motivations of the people you need to reach, and defining what makes you worth choosing.

    Brand Identity

    A visual and verbal identity built on that strategy, distinctive by design.

    Creative & Art Direction

    Bring a brand to life by communicating your strategy implicitly and immediately.

    Bringing it to life

    Websites, retail spaces, packaging, signage, and advertising, all carrying the same idea.

  • Positioning & Strategy

    Understanding the motivations of the people you need to reach, and defining what makes you worth choosing.

    Brand Identity

    A visual and verbal identity built on that strategy, distinctive by design.

    Creative & Art Direction

    Bring a brand to life by communicating your strategy implicitly and immediately.

    Bringing it to life

    Websites, retail spaces, packaging, signage, and advertising, all carrying the same idea.

  • Positioning & Strategy

    Understanding the motivations of the people you need to reach, and defining what makes you worth choosing.

    Brand Identity

    A visual and verbal identity built on that strategy, distinctive by design.

    Creative & Art Direction

    Bring a brand to life by communicating your strategy implicitly and immediately.

    Bringing it to life

    Websites, retail spaces, packaging, signage, and advertising, all carrying the same idea.

Brand exceptionalism, by design.

Brand exceptionalism, by design.

I’m James Muriel, a branding specialist and creative director. For over 20 years I’ve shaped brands from global names to founders with nothing but an idea and a name. The work starts with people: what they want, what they fear, and what makes them choose. From there I reshape the brief until the real opportunity is clear, then bring it to life in every place your brand appears.

20+

Years of Experience

Across every sector

20+

Years of Experience

Across every sector

20+

Years of Experience

Across every sector

Global

to Grassroots

Established Brands to Startups

Global

to Grassroots

Established Brands to Startups

Global

to Grassroots

Established Brands to Startups

Some examples

Repositioning New York’s leading townhouse specialist as an advisory firm for a post-pandemic market.

Leslie Garfield

Brand Strategy

Read Case Study

Repositioning New York’s leading townhouse specialist as an advisory firm for a post-pandemic market.

Leslie Garfield

Brand Strategy

Read Case Study

Repositioning New York’s leading townhouse specialist as an advisory firm for a post-pandemic market.

Leslie Garfield

Brand Strategy

Read Case Study

Turning a 600-acre Mississippi forest into a sought-after place to live, with a story buyers wanted to be part of.

Splinter Creek

Brand Strategy

Read Case Study

Turning a 600-acre Mississippi forest into a sought-after place to live, with a story buyers wanted to be part of.

Splinter Creek

Brand Strategy

Read Case Study

Turning a 600-acre Mississippi forest into a sought-after place to live, with a story buyers wanted to be part of.

Splinter Creek

Brand Strategy

Read Case Study

Building a less-toxic living brand from the ground up, and putting its founder’s expertise at the center of everything.

Good Better Best

Brand Strategy

Read Case Study

Building a less-toxic living brand from the ground up, and putting its founder’s expertise at the center of everything.

Good Better Best

Brand Strategy

Read Case Study

Building a less-toxic living brand from the ground up, and putting its founder’s expertise at the center of everything.

Good Better Best

Brand Strategy

Read Case Study

Giving an ultra-premium vodka a global personality, built on the idea that luxury means more when it’s shared.

CÎROC

Brand Strategy

Read Case Study

Giving an ultra-premium vodka a global personality, built on the idea that luxury means more when it’s shared.

CÎROC

Brand Strategy

Read Case Study

Giving an ultra-premium vodka a global personality, built on the idea that luxury means more when it’s shared.

CÎROC

Brand Strategy

Read Case Study

Uniting a fast-growing nonprofit’s many missions under one rallying cry.

Soles 4 Souls

Brand Strategy

Read Case Study

Uniting a fast-growing nonprofit’s many missions under one rallying cry.

Soles 4 Souls

Brand Strategy

Read Case Study

Uniting a fast-growing nonprofit’s many missions under one rallying cry.

Soles 4 Souls

Brand Strategy

Read Case Study

Not wrong.

Not safe.

Not the same.

The brands worth building are the ones you’re proud to put your name on, and that keep inspiring you long after launch.

The brands worth building are the ones you’re proud to put your name on, and that keep inspiring you long after launch.

The brands worth building are the ones you’re proud to put your name on, and that keep inspiring you long after launch.

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Behind every great project is a company that dared to think differently. We're proud to have worked with some of the most ambitious ones out there.

James is a rare find in the creative world, with the ability to deliver creative solutions without losing sight of the strategic objective. I would not hesitate to recommend James to anyone who wants to bring their brand strategy to life via well thought through design solutions, with the consumer at the heart.

—

Hayley Roe, Director Haines Collective, London

Want to be certain of your brand?

Let’s find out together. Tell me about your project and I’ll be in touch.

Start a Conversation

Want to be certain of your brand?

Let’s find out together. Tell me about your project and I’ll be in touch.

Start a Conversation

Want to be certain of your brand?

Let’s find out together. Tell me about your project and I’ll be in touch.

Start a Conversation