I was working in London on global brands in highly respected agencies, when I accidentally fell in love with a country singer and moved to Nashville TN.

Since moving to Nashville I developed and grew an independent consultancy working with clients from all sectors and various countries to help them achieve their brand goals.

As well as working with corporate clients I pioneered applying rigorous brand thinking to Musicians and bands, working with new artists as well as multiple Grammy® winners. They are often presented with the question "Who are you?" by their various Music industry counterparts — applying brand thinking allows them to feel confident about their answer and communicate it clearer than ever. 

In between jobs, I am a public speaker on branding to Universities and C-Suites alike.

Internationals to Individuals

I believe in the power of considered brand thinking to cut through the noise of the competition – whether you be an international company or an individual entity. I have worked on clients from all ends of the spectrum and understand how to adapt to the unique challenges they face. 

  "James is equal parts leader, coach, and cheerleader. I am so thankful that he is a part of our story…Hiring James was one of the best business decisions I've made."

Courtney Wright PH.D. BCBA, KidPro Founder

"James worked with us at Soles4Souls to create a new brand identity. He was truly collaborative and helped us take the ideas that we had and bring them to fruition. Everything was done in a timely manner and on schedule. I couldn't have asked for a better collaboration."

Jamie Ellis, Soles4Souls VP Marketing & Communications

"So how does a 16-year-old company, after handling $100 million in complex, nuanced transactions, describe itself simply, uniquely and honestly? James Muriel helped us figure it out.

Then he told us about our competitors, what their messaging was, and how we we're very different from them. Then he gave us a toolkit of language, textures, colors, and mindset that would inform all our messaging. And my team speaks the ethos everyday.

It feels good to know who we are. Especially as we're having our most profitable year."

Scott Parker, Hearts Bluff Music President / CEO

"James has been working with our company for several years on various marketing and brand projects. I have always found that James exceeds my expectations with his work product. I would highly recommend James and would never hesitate to hire him on future projects."

David Dean, SitelogIQ Managing Director

"James' ability to constantly forward think and innovate, along with the quality of his work has been phenomenal. His ability to never be fully content is pushing us in a forward direction all the time. Perhaps most of all however it's his integrity that I value most and as a result could not recommend him highly enough. "

Alan Mezzetti, touchtennis Director

"James created and ran an impressive workshop that focused our attention to the most important aspects of the brand. He then helped us implement the work into tangible results that will guide us well into the future as the brand grows."
Pete Fisher, Grand Ole Opry General Manager

"James is a master of branding, and I was lucky enough to work with him to completely overthink who I am and the brand I represent. I know myself better than anyone else, but I learned new things and explored my brand in different ways than I had ever imagined during my time with James. I have such a clear path moving forward, and the conclusions I came to with James really helped me move forward in the right direction for who I am and what my true mission is an artist."
Mindi Abair, Multiple Grammy® Nominee

"James is one of the best visual brand strategists around. Period. I was amazed by the quality of his work and receive accolades regularly from my company's investors and clients on his outstanding branding and corporate identity work. James stands head-and-shoulders above most and utilizes a sophisticated, comprehensive approach typically only employed by the highest echelon of design firms. On top of all this, his pricing is competitive, and he's a great person to work with. I will definitely continue to use his services and recommend him without hesitation."
Michael Kinnear, CEO Mazzaroth Predictive Analysis